19 Mar #1 Online Business Tools
Who turned out the lights!?
Recently you probably noticed that Facebook and Instagram were not working at all. Entrepreneurs were panicking but not all of them were…
If social media sites like Facebook and Instagram are your only sources of traffic and lead generation for your business days like yesterday should serve as a wake-up call. What if the shutdown was longer? How does that affect your revenue?
Even on your own website, the organic traffic that comes in from google searches and SEO could stop; which has happened before. Some of you marketers may remember the google search updates like Panda and Penguin where the google search results changed for everyone and hundreds of thousands of people lost their traffic overnight.
The truth is that you can protect yourself against social media shutdowns, internet changes, and economic changes by having two things in place every business needs to have.
Online Business Tools
1. Your Own Email List – This is the #1 online business tool that every online business needs to have. When you build a relationship with email subscribers by continuously giving them value, you can build an audience that knows, likes, and trusts you. When you demonstrate how you can help your subscribers and get them results the audience will buy what you recommend whether it’s your own products or an affiliate product.
An email list is a traffic source that you control. You own your email list. So whatever happens to social media or search engines like google you will always be able to get people in front of your business. Social Media and Google search results are not something we can own but an email list is an asset that you can build forever.
You can send whatever promotion, offer, blog post, video, or anything else you like to the subscriber just make sure it’s relevant.
Here are some online business tools that I use and recommend:
Aweber Autoresponder & Email Broadcast – Learn More ChristCenteredCoaching.com/Aweber
An autoresponder is the #1 online business tool that you 100% need in order to send emails, collect emails, and automate your messaging to your subscribers. This is essentially the tool you need to build your asset. If you don’t have any marketing tools this is the first thing I would invest in.
Digital Marketing Training – ChristCenteredCoaching.com/DMLabs What I love most about Digital Marketer Labs is their Execution Plan Library which makes it easy to finish projects quickly. Because they don’t just teach you the theory of marketing… they show you, step-by-step, how to actually get stuff DONE. Think of these as business checklists “on steroids.
2. Trust and Security in God as Your Provider – This is simply necessary because changes are inevitable. To avoid getting tossed back and forth in our decisions making we must be secure in our relationship with God, what the Bible says, and our identity in Christ. One of the names for Jesus/God is Jehovah Jireh which means “The Lord Provides.” No matter what happens to us in business or life we have security in God to provide for us, comfort us, deliver us, or give us the strength to make it through a change. Most people usually associate change with fear but when change comes the truth is that it is an opportunity for us to use trust God and deepen our dependency on Him.
And the peace of God, which surpasses all understanding, will guard your hearts and your minds in Christ Jesus. - Philippians 4:7
When you confidently trust in God it produces peace in the midst of change and downturn.
Look what Psalm 91 has to say about the Lord being our security.
1 Whoever dwells in the shelter of the Most High will rest in the shadow of the Almighty. 2 I will say of the Lord, He is my refuge and my fortress, my God, in whom I trust. 3 Surely he will save you from the fowler’s snare and from the deadly pestilence. 4 He will cover you with his feathers, and under his wings you will find refuge; his faithfulness will be your shield and rampart. 5 You will not fear the terror of night, nor the arrow that flies by day, 6 nor the pestilence that stalks in the darkness, nor the plague that destroys at midday. 7 A thousand may fall at your side, ten thousand at your right hand, but it will not come near you. 8 You will only observe with your eyes and see the punishment of the wicked. 9 If you say, The Lord is my refuge, and you make the Most High your dwelling, 10 no harm will overtake you, no disaster will come near your tent. 11 For he will command his angels concerning you to guard you in all your ways; 12 they will lift you up in their hands, so that you will not strike your foot against a stone. 13 You will tread on the lion and the cobra; you will trample the great lion and the serpent. 14 Because he loves me, says the Lord, I will rescue him; I will protect him, for he acknowledges my name. 15 He will call on me, and I will answer him; I will be with him in trouble, I will deliver him and honor him. 16 With long life I will satisfy him and show him my salvation.
Now it is not one or the other. It’s using Biblical wisdom and practical actions like using the online business tools in this post.
Need help growing your Christ Centered Business? Click here for a Free Strategy Call
Rev. Ron Gelok III
P.S. Want to Integrate your Faith in Your Business WITHOUT Being Weird? Check out the Glorify God in Business Workshop